1st class Swiss Travel Pass Promotion 2025
Offer your customers up to two free travel days
Switzerland has so much to offer. And thanks to our 1st class Swiss Travel Pass Promotion coming this year, your clients get to see and experience even more for even longer.
It’s a win-win situation: your clients benefit, and so do you. Let them know about this great offer and boost your Swiss Travel Pass sales during low season.
Promotional materials available
Take advantage of our ready-made promotional materials to advertise the Swiss Travel Pass Promotion 2025 across your channels and platforms. In addition, we’ve compiled content highlighting the benefits of travelling in 1st class by train and boat.
Need customised material? We are happy to support you. Just let us know your specific requirements at [email protected].
Find all relevant information and promotional content below:
Benefits at a glance
Two options are available:
- Buy a 4-day pass, and travel for 5 days.
Customers who buy a Swiss Travel Pass (4 days) during the promotional period receive an additional travel day. - Buy an 8-day pass, and travel for 10 days.
Customers who opt for a Swiss Travel Pass (8 days) get two additional free travel days.
The offer is only valid for 1st class passes. Besides enjoying unparalleled value and superior comfort in 1st class, your customers get unlimited travel on trains and boats. In addition, they can visit more than 500 Swiss museums free of charge and enjoy attractive discounts on most mountain railways.
Offer and Conditions
Prices Swiss Travel Pass 4 + 1 days (gross rates)
| Swiss Travel Pass | 1st Class | Product Number SBB Swiss Mobility API / AgentClient |
| Adults | CHF 469 for validities in 2025 CHF 492 for validities in 2026 | 11780 |
| Youth (for travellers aged below 25) | CHF 330 for validities in 2025 CHF 346 for validities in 2026 |
Prices Swiss Travel Pass 8 + 2 days (gross rates)
| Swiss Travel Pass | 1st Class | Product Number SBB Swiss Mobility API / AgentClient |
| Adults | CHF 665 for validities in 2025 CHF 697 for validities in 2026 | 11779 |
| Youth (for travellers aged below 25) | CHF 469 for validities in 2025 CHF 492 for validities in 2026 |
- Promotion only for 1st class
- Valid for 5 or 10 consecutive calendar days between 1 October 2025 and 31 March 2026 (last first day of validity)
- Services similar to STP Standard Offer (including Museum Pass, free Swiss Family Card for own children under 16 years)
- Travel days must be specified at the time of purchase
- First date of validity no later than 6 months from the date of issue
- Free refund up to one day before the first day of validity
- Commission according to agreement
Exclusions
- Swiss Travel Pass Flex
- Swiss Travel Pass 2nd Class
- Swiss Travel Pass Package (net)
Communication, Sales, and Travel Period
- Communication and Sales Period: 11.09.2025 – 30.11.2025
- Travel Period: 01.10.2025 – 31.03.2026
- Global promotion across all sales channels (online and offline, including POS Switzerland)
- No sales to persons with permanent residence in Switzerland/Principality of Liechtenstein
STP Promotion 2025: Communication & Sales Toolbox
Find all details as well as various creatives to support your sales and communication efforts during the promotion such as:
- Key Visuals
- Text Modules
- Factsheets
- Advertising Examples (online banners, advertisements, call-out elements etc.)
1st class benefits: Communication & Sales Toolbox
Interested in learning what makes 1st class the ultimate premium travel experience?
Visit our 1st class landingpage or download all essentials to support your sales and communication efforts during the promotion such as:
- Key Visuals
- Text Modules
Important Note
Details about the promotion may not be shared with your customers until 11 September 2025.
Take this opportunity to inspire your customers with 1st class travel and simultaneously increase your revenue during the off-season.
Thank you for your support. If you have any questions or concerns, please contact your market manager.
