USA tops the charts
Swiss public transport has seen record sales, driven by a 22% revenue surge from international visitors, led by the United States. Meanwhile, Japan shines globally with an impressive 64% sales growth compared to the same period last year.
As of July 2024, Switzerland’s public transport industry has experienced an unprecedented boom, primarily fuelled by a significant rise in international tourism. Revenue from foreign visitors has soared by a record 22% compared to the previous year, marking a historic achievement for the sector. The United States leads this surge, emerging as the top market in absolute sales, contributing most significantly to the growth of Switzerland’s public transport revenue.
Top five markets (according to absolute sales)
- USA
- India
- Greater China
- South Korea
- Germany
Markets with largest growth
On the global front, Japan has recorded a staggering 64% year-on-year sales growth. Greater China followed with a 56% increase, with France, Brazil, and the United States also showing strong growth at 45%, 43%, and 38%, respectively.
This trend points to a growing global interest in Switzerland as a premier destination, particularly among travellers from these key markets.
| Market | %-Performance YOY July 2024 |
| Australia | 17 |
| Austria | 23 |
| Brazil | 43 |
| Canada | 26 |
| France | 45 |
| Germany | 17 |
| Greater China | 56 |
| India | 26 |
| Indonesia | 10 |
| Italy | 32 |
| Japan | 64 |
| Malaysia | -15 |
| Netherlands | 18 |
| Philippines | 18 |
| Singapore | -8 |
| South Korea | 3 |
| Spain | 33 |
| Sweden | 9 |
| Thailand | -22 |
| UAE | 26 |
| United Kingdom | 17 |
| United States | 38 |
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