Mexico in focus: a roadshow reveals real potential

From 1 to 4 September, the 'Meet the Swiss' roadshow brought Switzerland to Mexico City, Guadalajara and Monterrey. Over 200 travel advisors, tour operators, and media took part. Interest in rail travel, the Swiss Travel Pass and luggage transport was especially strong. The conversations and concrete FAM requests confirm it: demand for travel to Switzerland is growing, and Mexico holds real potential, a market worth developing further.

Revenue from Swiss public transport in Mexico has nearly doubled over the past two years. Individual travellers and experience-driven guests show particular interest in Switzerland, and group travel is growing too. Many Mexicans already know Switzerland as a ski destination and want to discover more of the country.

Mexico also offers interesting possibilities when it comes to travel timing: demand spreads across three phases of the year. That means we’re not limited to a single classic high season but can welcome Mexican guests to Switzerland essentially all year round.