Our Partnership Models

Through a variety of promotional opportunities, we help our partners showcase the best of Swiss public transport and tourism to a global audience. From regional passes and destination partnerships to international distribution and advertising, our activities boost visibility, drive sales, and highlight Switzerland’s most memorable travel experiences.

How would you like to promote your offers with us?

Tailored marketing activities

We design and execute campaigns specifically aligned with your goals.

Global communication presence

Your campaigns and offers are featured in our worldwide marketing channels, ensuring international visibility.

Market-specific campaigns

Each campaign is adapted to local market needs and driven by clear performance targets.

Impact-driven collaboration

Our approach focuses on tangible outcomes, from awareness to measurable sales results.

Flexible partnership models

Additional partnership models allow for scalable solutions that meet diverse strategic and promotional needs.

How it can work

Public transport trade and media events

At exclusive trade and media events in selected markets, representatives from key accounts and industry media come together to explore opportunities and strengthen partnerships. The events provide an ideal platform to showcase the diversity and quality of Swiss public transport. Partners can participate actively with on-site presence, a short presentation, and the distribution of promotional materials, or passively through brochure distribution and content integration in the main presentation.

Sales calls and training

During a dedicated sales calls week, Travel Switzerland organizes targeted and in-depth product meetings with selected key rail tour operators and travel agents. Over the course of five days, we visit an average of two to four accounts a day.

Regional focus

Regional tickets offer the travel flexibility of the Swiss Travel Pass – but tailored to specific areas of Switzerland.

Strategic marketing support

Public transport partners receive targeted assistance to effectively position their tickets in international markets.

Creative and contemporary communication

Campaigns showcase a region's unique strengths through trend-oriented communication and innovative storytelling.

Goal-oriented execution

Every activity is developed to achieve measurable results and strengthen a region's visibility.

How it can work

Subpage on travelswitzerland.com

Receive a dedicated subpage on our website to promote your ticket, including key information, imagery, and partner information for international trade and media use.

Learn more

Factsheets

We will upload your sales materials (sales manuals, brochures, factsheets, etc.) to our media library, which is publicly accessible to the travel trade and media partners.

Factsheet examples

Distribution network integration

Partner products are incorporated into our global distribution network to ensure international market access.

Comprehensive product portfolio

The full range of public transport offers is represented across all relevant sales channels and materials.

Marketing and distribution alignment

Communication and distribution strategies are closely coordinated to maximise reach and sales performance.

Collaborate with Swiss destinations

Partnerships can be formed with tourist destinations across Switzerland to strengthen mutual visibility and reach.

Comprehensive ticket offering

Partners gain access to the full incoming product range, enabling them to meet trade and media demands effectively.

Mutual benefits

Both sides profit from joint marketing efforts and the multiplying effects of shared communication channels.

Diverse advertising opportunities

Additional B2C and B2B placements are available across Travel Switzerland's platforms in digital and print formats.

Strong brand visibility

Partner logos and corporate designs are prominently featured, ensuring consistent and recognisable representation.

Flexible partnership options

Advertising opportunities are tailored to the needs of both public transport partners and tourist destinations.

Targeted reach

Campaigns connect with international audiences and key industry stakeholders, maximising promotional impact.

How it can work

Travel Switzerland Map

Partner advertising is featured on the official Travel Switzerland Map, ensuring high visibility among international travellers and trade partners.

Download map

Unsure which partnership model is right for you?

Our Partner Management team is happy to help.

Get in touch

Partner Hub (German only)

The Partner Hub offers partners and transport companies valuable insights into Travel Switzerland’s activities. Here, you can view the latest reports, market overviews and activities.

Sign up for our Partner Newsletter

Our regular partner newsletter offers curated market insights, up-to-date key performance reports, and the latest updates from Swiss Travel System AG.

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Our Partnership Models​

How would you like to promote your offers with us?​

Tailored marketing activities​

Global communication presence​

Market-specific campaigns​

Impact-driven collaboration​

Flexible partnership models​

How it can work

Public transport trade and media events​

Sales calls and training ​

Regional focus​

Strategic marketing support​

Creative and contemporary communication​

Goal-oriented execution​

How it can work​

Subpage on travelswitzerland.com​

Factsheets

Distribution network integration​

Comprehensive product portfolio​

Marketing and distribution alignment​

Collaborate with Swiss destinations​

Comprehensive ticket offering​

Mutual benefits​

Diverse advertising opportunities​

Strong brand visibility​

Flexible partnership options​

Targeted reach​

How it can work​

Travel Switzerland Map​

Unsure which partnership model is right for you?​

Partner Hub (German only)​

Sign up for our Partner Newsletter

Our Partnership Models

How would you like to promote your offers with us?

Tailored marketing activities

Global communication presence

Market-specific campaigns

Impact-driven collaboration

Flexible partnership models

Public transport trade and media events

Sales calls and training

Regional focus

Strategic marketing support

Creative and contemporary communication

Goal-oriented execution

How it can work

Subpage on travelswitzerland.com

Distribution network integration

Comprehensive product portfolio

Marketing and distribution alignment

Collaborate with Swiss destinations

Comprehensive ticket offering

Mutual benefits

Diverse advertising opportunities

Strong brand visibility

Flexible partnership options

Targeted reach

How it can work

Travel Switzerland Map

Unsure which partnership model is right for you?

Partner Hub (German only)