Supporting growth in opportunity markets
Above-average growth in outbound travel demand across a number of markets is creating new opportunities for Swiss public transport. By working closely with our local trade partners and investing in targeted market development activities, Swiss Travel System AG is helping to build awareness, strengthen distribution and capture long-term growth potential.
Opportunity markets for long-term growth
Central to our market development strategy are what we call “opportunity markets”. These are markets that combine above-average outbound travel growth, expanding middle classes and strong potential for Swiss public transport products.
By identifying promising markets at an early stage and working closely with local partners, we aim to support sustainable long-term growth and open new opportunities for the Swiss public transport sector.
Partner-led market development
Our approach is practical, collaborative and focused on measurable results. Together with local partners, we develop targeted trade initiatives that help increase product knowledge, strengthen distribution channels and support sales growth.
Activities typically include trade marketing campaigns, partner activation programmes, training initiatives and sales enablement measures. Wherever possible, these initiatives are implemented as focused pilot projects that allow us to test opportunities, gather market insights and scale successful approaches.
Initial activities and future opportunities
Over recent years, several outbound markets have demonstrated strong growth potential for Swiss public transport products and experiences. Together with local partners, Swiss Travel System AG has already launched trade initiatives in markets such as Poland, Portugal and Vietnam. Activities in Mexico are planned for later this year.
These activities have generated encouraging momentum and valuable market insights, supporting the continued development of opportunity markets as part of our long-term growth approach. At the same time, we continuously evaluate additional markets and new growth opportunities for Swiss public transport products.
