Speed dating and networking in Zermatt at STM 2025
Over two days packed with workshops, around 420 international buyers, 350 international providers, and Switzerland Tourism representatives from over 40 markets met for a series of 20-minute speed meetings in the Alpine village of Zermatt at the foot of the iconic Matterhorn.
From 21 to 25 September 2025, the Alpine village of Zermatt became the centre of Switzerland’s international tourism industry. At the Switzerland Travel Mart (STM), considered the country’s most important tourism sales platform, some 350 Swiss providers presented their offers to some 420 international buyers.
Pre-convention tour
Ahead of the event, Travel Switzerland hosted a pre-convention tour, which featured the following highlights: the Gotthard Panorama Express from Lucerne to Bellinzona, the Centovalli Railway from Locarno to Domodossola, Locarno’s local mountain Cardada, and the bay of Spiez. The end of the tour coincided with the official start of STM in Zermatt, which kicked off on Sunday evening with the “market dinners” in various Zermatt restaurants.
Destination day and opening
International buyers and Swiss suppliers were invited to discover the magic of Zermatt and its surroundings with a full day of activities. Options ranged from a chocolate making workshop and golf to gourmet hiking or mountain biking. That evening, the official opening took place on the Matterhorn Plaza, featuring an impressive light show and a joint appearance by Martin Nydegger (CEO Switzerland Tourism), Sara Roloff (CEO Swiss Travel System), Stefan Vasic (CMO SWISS) and Daniel Luggen (CEO Zermatt Tourism).
Workshop
Over two days, more than 10,000 meetings were held in a specially built chalet village. Travel Switzerland’s market managers hosted some 150 meetings, using the opportunity to forge new contacts and deepen existing ones. Our branded coffee bar and prize wheel, featuring giveaways from all participating transport companies, offered the perfect setting to chat and network.
Closing competition
At the closing event, hosted at the Cervo Mountain Resort, two lucky winners of our Grand Prize were presented with a giant voucher for two 1st class Swiss Travel Passes.
The 2025 STM was organised by Switzerland Tourism, with Zermatt Tourism, Travel Switzerland and SWISS as co-organisers.
