Successful completion of the 2025 1st Class Swiss Travel Pass Promotion
At the end of November, our global 1st Class Swiss Travel Pass Promotion came to a successful close – delivering results that significantly exceeded our internal expectations. Thanks to the strong support of our international distribution partners, global visibility for the Swiss Travel Pass was further increased. The promotion also confirms the growing interest in travelling comfortably in 1st class, as well as in the shoulder seasons in Switzerland.
A strong result to close the year
The promotion generated additional attention worldwide and further strengthened demand for the Swiss Travel Pass. Particularly encouraging increasing numbers of international guests are discovering the added comfort of 1st class travel within the Swiss public transport system.
Trend: Rising appeal of the inter-season periods
Initial analyses clearly show that the inter-season is becoming increasingly important. Combined with the all-in-one Swiss Travel Pass and 1st class travel by train and boat, Switzerland offers an exceptionally attractive package – especially outside peak season.
Top markets of the promotion
- USA
- South Korea
- India
- Brazil
- Singapore
Significance for the coming years
1st class will remain a key element of our global marketing activities. This year’s promotion demonstrates the strong potential of the premium segment in Swiss public transport.
