The most natural way to Travel Switzerland

Proudly presenting Travel Switzerland: Dive into our new brand world and discover the most beautiful way to travel in all its facets.

Welcome to Switzerland.​ The country where majestic mountains throne over picturesque valleys. Where winding down meets even your highest expectations. Where hospitality and punctuality are not only expected but guaranteed.​ And the country where public transport is nothing short of perfect.​ Be it on rails or roads, on water or high above it, over the highest passes or through the longest tunnels: with our infrastructure that runs like a clockwork you get wherever you want to be safely, effortlessly and on time.​ That’s why our public transport is the most comfortable, the most stunning, the most delicious, the most authentic, the most sustainable and – most importantly –​ the most natural way to Travel Switzerland.  


Why our guests associate “Travel” with train, bus, and boat
Travel Switzerland stands for a travel culture built on sustainability and comfort. By reserving the term “Travel” exclusively for public transport, we position trains, buses, and boats as the top choices for travelling across Switzerland. And our international guests? Many are already fond of Swiss public transport. But in the future, we’ll be even closer to turning our vision of all guests travelling by train, bus and boat into a reality.

Switzerland at heart
Our close ties with Switzerland Tourism and the Switzerland brand are more visible than ever today. With the addition of “Travel”, we open new horizons for public transport in Switzerland. We invite you to be part of this exciting journey and discover the beauty and precision of Switzerland in a way that has never been done before. 


What we stand for
Our promise is simple: With Travel Switzerland, guests don’t just travel through Switzerland – they experience the country in all its splendour. So let your customers benefit from a breathtaking travel experience they’ll remember for years to come. 

What’s next?
The Travel Switzerland brand must be used across all channels with immediate effect. We are updating all communication materials in stages. This process will be completed by the end of the year. Don’t hesitate to contact us in case of any questions.